Salesforce is cutting 1,000 employees while it is in the middle of hiring 2,000 new ones. The layoff of more than 1% of the company’s employees was first reported by Bloomberg, which cited an ...

Unassigned traffic in Google Analytics 4 (GA4) can leave marketers scratching their heads, wondering where these visits are coming from. Here’s why it happens and how you can resolve it to gain ...

One of the surprises about the rise of artificial intelligence is the speed and rate of adoption. A study by the Federal Researve Bank of St. Louis shows genAI is being adopted at a rate of 39.5% ...

Look at your marketing stack. That sprawling collection of tools tells a story of ambition, necessity and maybe a little FOMO. Some 14,106 martech solutions are competing for your attention, a ...

Please note that your conversations will be recorded. I am trained on the MarTech.org archives, ask me anything! MarTechBot is thinking ... Ever wondered if your Mac mini M4 Pro could become an LLM ...

Want AI search engines and agents to find and use your content? Traditional SEO isn’t enough. AI systems process information differently. This guide breaks down key optimizations to help your content ...

Super Bowl advertising has evolved significantly since the first game in 1967. Initially, commercials were relatively simple and inexpensive, with the first Super Bowl ad costing around $40,000 for 30 ...