RTÉ has produced the first issue of its newsletter for advertisers targeting consumers through the use of Irish. Nuachtlitir Thráchtála will be issued periodically by the broadcaster’s commercial ...

Amazon.ie has been officially launched by the worldwide goods delivery service. Irish customers can now sign up to one-day delivery on millions of products, and browse items with local pricing and ...

Clare Kavanagh shares findings from a recent survey about opinions on gender equality in Ireland A new Ipsos B&A poll reveals a complex and evolving landscape of opinions on gender equality in Ireland ...

Sports media brand Off The Ball has unveiled a new ad campaign. With a tagline of ‘The Biggest Conversation in Sport’, the 30-second animated piece highlights the breadth of sports content and ...

Swedish ferry operator Stena Line has launched its latest campaign, ‘The Stena Line Way’, designed to urge travellers to “say no to crampy travel” and instead embrace the comfort, ease and freedom of ...

Creative agency Bonfire has rolled out its first Drinkaware campaign around the St Patrick’s Day weekend aimed at encouraging mindful drinking. The campaign’s core piece is a film featuring hip-hop ...

The fact that attention is critical in modern marketing is nothing news. In 2020, media scientist researcher Dr Karen Nelson-Field of Amplified Intelligence released ‘The Attention Economy’, and it ...

CPM Ireland, the field sales company which is part of the Omnicom network, has been voted the international agency of the year at the Field Marketing & Brand Experience (FMBE) awards show in London.

GroupM x Invention has rolled out a new campaign titled ‘Overwhelming’ for the Irish Refugee Council (IRC) which was selected through an agency vote. The ads aim to raise awareness and compassion for ...