“Traditional social platforms are becoming increasingly saturated and algorithm-driven, making organic reach increasingly difficult and unpredictable,” says Becky Owen, CMO at influencer marketing ...

Customer service was one of the earliest functions to yield tangible applications for generative AI. From summarising cases behind the scenes and assisting agents on the fly to directly interfacing ...

That was one of the key takeaways from day one of Brighton SEO’s annual gathering of search experts. The conclusion was not that any one factor (say, GenAI, or TikTok) has single-handedly ‘upended’ ...