Picture this: a college basketball star who has already made history as UNC’s #2 all-time scorer is making headlines with a ...

NIL has become the new norm in college sports, and athletes across different areas have been cashing in on big-time deals over the past year, including big names like USC Trojans star JuJu Watkins and ...

GEICO safe driving rewards. Celebrate March Madness with savings!" While RJ Davis' NIL valuation is undisclosed, On3 has revealed a long list of deals the UNC guard has already signed.

Basketball players continue to dominate name, image and likeness deals, with North Carolina's RJ Davis and ... SponsorUnited. Davis leads all male athletes with 25 NIL deals, while Arizona punter ...

As college basketball hits the final stretch of the season, two players in both men's and women's competition, dominate name, image and likeness (NIL) deals.

but that hasn't stopped RJ Davis from getting good news. UNC's star guard recently took to social media to share a new NIL deal he's earned after showcasing his talent during the college ...

Davis, a shooting guard from White Plains ... What you might not know about RJ, though, is he's also faring quite well in the NIL department. According to ESPN's Michelle Steele, RJ leads all ...

The NIL economy in college athletics has grown into a $1 billion business since its start almost four years ago, according to the report. "Basketball consistently dominates NIL deals because it ...