In a marketplace overflowing with competition, the key to success isn’t just being seen—it’s being remembered.

What do Tater Tots have to do with Wisconsin's March Madness loss against BYU? BYU basketball's Richie Saunders' connection to Tater Tots explained Richie Saunders, BYU's star player who lit up ...

What do Tater Tots have to do with Wisconsin's March Madness loss against BYU? BYU basketball's Richie Saunders' connection ...

BYU basketball lost out on two transfer portal targets this weekend.  Georgia's Silas Demary Jr. was expected to visit Provo, but had other intentions by ...

With the 2024-25 BYU men's basketball team having one of the most successful campaigns of any in school history and the No. 1 ...

BYU star freshman Egor Demin finds himself in the middle of a crossroads after a Sweet 16 run. Nobody could've imagined he ...

The men’s basketball NCAA Tournament is famous for bringing players’ unusual stories to broader attention. And in an era ...

Jon Heder, best known for playing Napoleon Dynamite, returned to his roots Thursday night, sitting courtside at BYU’s Sweet Sixteen matchup.

Richie Saunders scored 25 points to lead BYU (26-10), which hasn ... The shots — and now, free tater tots — dried up for BYU. Saunders, a descendant of the man who invented tater tots, had fueled ...

BYU's Richie Saunders prefers the deep fryer. The hard-nosed forward who fueled BYU's run to the Sweet 16 is a descendant of the man who invented tater tots. Saunders has cashed in with an ...

Among the company's innovations? Tater Tots, now Ore-Ida's most well-known product. Or, after some recent branding changes, Ore-Richie. Saunders poured in 25 points for the Cougars against the ...