Richie Saunders has parlayed his family’s unique tie to the Tater Tot market into a new NIL deal — and it could pay off for ...

Who doesn’t enjoy Tater Tots? Believe it or not, the iconic American snack has been given a spotlight during the NCAA ...

Junior guard Richie Saunders is related to someone famous: his great-grandfather, F. "Nephi" Griggs is credited with ...

JJ Watt says he's boycotting Tater Tots for the next 48 hours after Wisconsin basketball's loss to BYU in March Madness. Here ...

How BYU's Richie Saunders became the face of the Tater Tot in the NCAA Tournament and why even the Tater Tot family didn't ...

Head coach Kevin Young is going to the Sweet 16 in his first season, bringing BYU back to the second weekend for the first ...

Prior to Thursday’s first-round win, Ore-Ida announced it signed Richie Saunders to an NIL deal and that, for 30 minutes ...

Only in America, and only during the NCAA Tournament, can you find this kind of a story. A few weeks ago it was discovered ...

Richie Saunders inked a sponsorship deal with Ore-Ida, which created Tater Tots and still produces Tater Tots as its signature product today. While it might sound like it makes more sense for a ...

BYU star Richie Saunders is being dubbed the 'Tot King' as he was offered a unique NIL deal that not any other college ...

Madness star for the BYU Cougars has an absolutely incredible NIL deal, it was revealed this week during their game.