JJ Watt says he's boycotting Tater Tots for the next 48 hours after Wisconsin basketball's loss to BYU in March Madness. Here ...

How BYU's Richie Saunders became the face of the Tater Tot in the NCAA Tournament and why even the Tater Tot family didn't ...

Ida, which created Tater Tots and still produces Tater Tots as its signature product today. While it might sound like it ...

Junior guard Richie Saunders is related to someone famous: his great-grandfather, F. "Nephi" Griggs is credited with ...

If BYU wins, Ore-Ida will start a "Tot Clock" for 30 minutes after the game. Fans can click on the link in Ore-Ida’s ...

Only in America, and only during the NCAA Tournament, can you find this kind of a story. A few weeks ago it was discovered ...

Richie Saunders has parlayed his family’s unique tie to the Tater Tot market into a new NIL deal — and it could pay off for ...

Fans of the delectable treat were surely rooting for No. 6-seeded BYU on Thursday after Ore-Ida announced it would give away free Tater Tots with every win in the NCAA Tournament the Cougars get.

Here's the story behind Saunders' NIL deal with Ore-Ida and how his family is tied to the invention of the Tater Tot. Les Grigg was about to attend a BYU game in February when he found out ...

Boycotting tater tots for the next 48 hours. — JJ Watt (@JJWatt) March 23, 2025 Saunders even has an NIL sponsorship Ore-Ida. Ore-Ida tweeted before BYU's first-round victory over VCU that it ...

For each game BYU wins in the March Madness tournament, Ore-Ida will give away free Tater Tots nationwide immediately following the game. Should the Cougars best the Rams, the "TOT Clock" will ...