When consumers don’t feel culturally represented in online advertising, they’re less likely purchase from certain brands. Which is why some brands, including Haleon-owned over-the-counter pain ...

Youth-centric gaming and social platform Roblox has earned positive notices from Wall Street analysts for its new advertising ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. “Have you ever clicked your mouse right here? You will.” So read the ...

Google has agreed to pay $100 million to settle a lawsuit that accused the company of charging advertisers for clicks on ads ...

Yahoo hired a new chief marketing officer to revive a brand that has seen major ownership and leadership changes over the ...

Online advertising is moving to alternative platforms like YouTube as the deadline for TikTok’s ban in America draws near, ...

Adobe on Tuesday said it is rolling out artificial intelligence "agents" that brands can use to help consumers navigate their websites.

Is there really a difference between TV ads and online video ads? If you ask consumers, the answer is a resounding yes: 63% of consumers say they trust the ads they see on television, whereas just 48% ...

Microsoft Corp. conducts continuous surveillance of the online activity of millions of consumers through its advertising and analytics platforms without their knowledge or consent, in violation of ...

The best ad blockers are unfortunately very necessary to survive on the modern internet. It doesn't matter which sites you browse, there's the risk of being harassed by pop-ups, tracker cookies ...

Cohen added that she felt online behavioral advertising—that is, advertising that is based on an individual web user’s specific browsing activity—should be illegal. “That’s not data that ...