Gottlieb — who was hired as Green Bay men’s basketball coach despite no head-coaching experience — is off to a dreadful start with the Phoenix. The team is 3-24 and went a full three months between wins. When the Phoenix finally broke that 21-game losing streak on Sunday, word of Gottlieb’s struggles made rounds among the NBA community.

What did Gottlieb say about the Bronny James? Here's a look at his recent comments and how everything came to be.

Wisconsin-Green Bay coach Doug Gottlieb has made no shortage of enemies over the years, and his newest foe appears to be Lakers star LeBron James.  James trolled the radio host-turned-coach in a tweet on Monday amid a disastrous season for the Phoenix,

The ongoing beef between LeBron James and Wisconsin-Green Bay men's basketball coach Doug Gottlieb took a new turn Monday on X (formerly Twitter) when the Los Angeles Lakers star trolled the first-year coach for his team's abysmal record.

LeBron James always keeps receipts. James danced on Doug Gottlieb’s grave on Monday over the Green Bay basketball coach’s embarrassing 3-24 record in his first year. “Earned 2 Not Given! Gotta give him credit, though,” James said on X, along with laughing and poop emojis, boasting about Gottlieb’s horrific record.

UWGB men's basketball coach and radio shot host Doug Gottlieb had previously made comments about LeBron James and his son, Bronny.

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Comments Doug Gottlieb made several months ago about Bronny James landed him in the crosshairs of Bronny's dad, the NBA's scoring king.

Fox Sports Radio host-turned- Green Bay basketball head coach Doug Gottlieb led his team to victory on Sunday afternoon for the first time in three months (!), taking down Wright State 78-69. The win brings them to an abysmal 3-24 on the season.