The name Max has, not a moment too soon, gotten the axe. A little more than two years after lopping “HBO” off of the streamer ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

For director Eli Craig, developing a follow-up to his 2010 cult classic “Tucker & Dale vs. Evil” has not been easy. In a ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Yesterday, it was announced during HBO's Upfronts presentation that A Knight of the Seven Kingdoms, its next Game of Thrones ...

Warner’s decision to drop HBO from HBO Max in 2023 followed its move to merge its HBO dramas and Warner Bros’ content across ...

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

If you had a sung incest joke at David Zaslav's expense on your Upfronts Week 2025 bingo card, you are ahead of the game.

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...

It hasn't been easy trying to continue Tucker and Dale's story, and Warner Bros. Discovery's merger sure didn't help matters.