Soft drinks firm Franklin & Sons has announced its latest variant. The Apple and Pear soft drink, which is available to the ...

Liquor company Diageo and rapper Sean "Diddy" Combs joined forces in 2007 to market his Cîroc Ultra-Premium Vodka and ...

Diageo is forming a joint venture with California-based investment firm Main Street Advisors that will market the Cîroc vodka and Lobos 1707 Tequila brands moving forward. Under the deal, for which ...

Diageo benefits from its focus on improving productivity, coupled with a diversified footprint. It has entered into a ...

Diageo is trading its ownership of Cîroc Ultra-Premium Vodka in North America for a majority stake in Lobos 1707 Tequila, a ...

Diageo has traded the rights to its Cîroc vodka brand in North America for a majority share of LeBron James’ Lobos 1707 ...

Diageo has swapped a majority share of Cîroc vodka, one of the brands at the centre of a legal dispute with rap mogul Sean Combs, for a tequila brand backed by basketball star LeBron James.

“The Main Street Advisors track record speaks for itself and, together, we will establish a strong platform to unleash the full potential of the Cîroc brand for new generations and to drive the next ...

The Weekly Sip is Food Dive’s column focused on the latest news in the rapidly changing and growing beverage sector. From inaugural product lines to big investments and controversial topics ...

Self-proclaimed “bad boy for life” Sean “Diddy” Combs is facing serious legal issues following numerous allegations of sexual assault, harassment, and sex trafficking throughout his career.

It has also been trying to offload Cîroc Vodka, a brand once backed by musician Sean ‘Diddy’ Combs, who is awaiting a trial for alleged sex crimes. Crew was quick to deny reports in January ...