Zepto’s marketing was relentless, leaning into digital channels to hook young, tech-savvy urbanites. Meme-driven Instagram campaigns and influencer tie-ups made the brand edgy yet relatable.

Quick-commerce startup Zepto has officially renamed its parent company from Kiranakart Technologies to Zepto—an identity realignment aimed at boosting brand recall and simplifying its ...

Quick commerce unicorn Zepto has changed the name of its parent ... Aligning the parent entity's name with the company's brand is seen as an effort to boost brand recall among consumers and ...

The brand is embracing the summer season with a fresh, light and engaging communication approach that resonates with today’s convenience-seeking shoppers.