Due to my job, I get to know about and hear from a number of "startups" on a daily basis. Every day, there are 50-odd pitches that land in my mailbox. I look at them. And then, almost always, all ...

Quick-commerce startup Zepto has officially renamed its parent company from Kiranakart Technologies to Zepto—an identity realignment aimed at boosting brand recall and simplifying its ...

Zepto has received regulatory approval and changed ... will help create a better brand recall among stakeholders across the board. The move is similar to what its rivals have done in the past.

Quick commerce unicorn Zepto has changed the name of its parent ... Aligning the parent entity's name with the company's brand is seen as an effort to boost brand recall among consumers and ...

Zepto has now reportedly changed the name of its registered entity from Kiranakart Technologies Private Limited to Zepto ...

Motivator, GroupM’s specialized agency dedicated to accelerating growth for emerging brands, has been appointed as the Performance Marketing Media partner for quick commerce platform Zepto.

result-oriented campaigns for the brand. By combining technology, consumer insights and precision-led media strategies, Motivator aims to strengthen Zepto’s competitive edge in the rapidly ...

Quick-commerce unicorn Zepto is pulling the plug on its Zepto Pass subscription service, strategically pivoting to a new programme called Zepto Daily. Zepto Daily, currently available by invite ...