Quick commerce unicorn Zepto has changed the name of its parent ... Aligning the parent entity's name with the company's brand is seen as an effort to boost brand recall among consumers and ...

Quick-commerce startup Zepto has officially renamed its parent company from Kiranakart Technologies to Zepto—an identity realignment aimed at boosting brand recall and simplifying its ...

Zepto has received regulatory approval and changed ... will help create a better brand recall among stakeholders across the board. The move is similar to what its rivals have done in the past.

The brand is embracing the summer season with a fresh, light and engaging communication approach that resonates with today’s convenience-seeking shoppers.