Kazuha, a member of global K-pop sensation LE SSERAFIM, has been unveiled as the latest ambassador for lululemon.

The National Basketball Association (NBA) and BELIFT LAB Inc., a label under HYBE Co. Ltd. (HYBE), the industry-leading ...

Upon the case getting attention, the agency has shared a statement. As per a leading Korean portal, an official from the ...

Kiriko has some of the more inventive Overwatch 2 skins thanks to her traditional Japanese style. Kiriko currently has over ...

K-Pop group ENHYPEN will be featured on "Friends of the NBA," the NBA's celebrity and influencer program in Asia, as part of ...

Public Events Ignite Summer Charm. HONG KONG, May 28, 2025 /PRNewswire/ -- As a world-class exhibition and event venue, AsiaWorld-Expo continues to deliver spectacular and dist ...

Calvin Klein is famous not just for its iconic denim and underwear, but also for featuring some of the hottest K-pop idols—in ...

How to market your brand to be even more outstanding? Appoint K-pop stars, of course! The hot trend of appointing our beloved ...

Fans are heavily criticizing the promotional content for LE SSERAFIM's upcoming Japanese single DIFFERENT. Read to know why.

HYBE manages some of the biggest names in K-pop, including BTS, Tomorrow X Together, LE SSERAFIM, NewJeans, BOYNEXTDOOR, and ...

Boy band Enhypen was named Friends of the NBA, part of the league's efforts to reach fans in the Asia-Pacific region, which ...

Thalapathy Vijay’s farewell party by the Jana Nayagan team has come to a standstill for a certain reason. In this article, we ...