The Easter Egg Roll is not just a seasonal activity; it’s practically a rite of spring for families across the United States. Picture kids dashing across lush lawns with pastel-painted eggs wobbling ahead,

Breaking tradition, the White House is selling corporate sponsorships to the annual Easter Egg Roll. Ariana Triggs and Chloe Kim

The White House is seeking corporate sponsors for this year's Easter egg roll — a 147-year-old tradition, CNN first reported. Why it matters: Allowing businesses to use the White House to advertise their brands could upend long-standing precedents and regulations around the use of public office for private gain.