When Name, Image, Likeness (NIL) became legalized, almost instantly the USC Trojans emerged ... with the Los Angeles based shoe company because of the similar values they shared. “This partnership is ...

This Saturday, the UCLA Bruins will play host to the USC Trojans for the 94th installment ... inspiration from Bryant's sixth signature basketball shoe. Easily considered the most popular model ...

USC Trojans guard JuJu Watkins suffered ... The deal made Watkins one of the richest shoe endorsement deals in women's basketball history. Since then, Watkins has starred in multiple marketing ...

USC women's basketball star Kiki Iriafen is the first college player and second woman ever to receive an endorsement deal from Skechers.

USC women's basketball coach Lindsay Gottlieb greets fans after the Trojans' win over Mississippi ... Players wrote Ralph’s name on their shoes to honor her. The tone, it turns out, overtook ...

The USC Trojans saw their season end in the second round of the College Basketball Crown tournament in a heartbreaking 60-59 loss to Villanova this past Thursday. It's a disappointing loss to cap ...