Two sweet treats, according to Twix. The Mars brand is leaning into its two-bar design with a new global brand platform, "Two ...

The $70 million effort acknowledges young consumers are sick of polarization and capitalizes on the growing fondness for maximalism.

The company also reviewed social conversations around Twix and “both-ism,” which saw higher positive sentiment (60%) than its previous left vs. right identity (40%). “That started us down a ...

Twix introduces its new global brand platform, ‘Two is more than one’. In a nod to the brand’s unique two bar design, it ...

The new brand film, directed by Vedran Rupic, pulls on nostalgic cinema with a modern twist. It follows a high-speed car ...

Twix has introduced its new global brand platform, ‘Two is more than one’. In a nod to the brand’s two-bar design, it ...

The confectionery giant’s chief brand officer, Rankin Carroll, reveals how Twix is shifting from division to abundance – and ...

A nostalgic 70s-style car chase takes an unexpected turn in adam&eveDDB’s decidedly odd new ad for Twix, which also ...

Twix has launched a new brand platform celebrating the “joy” of having it all. This initiative, which features a refreshed visual identity, is part of a $2 million (£1.54 million) ...

James Martin has issued an update after his cancer battle left him in "debilitating pain ... to stay clear away from these (picks up a Twix bar) and stuff like that and maybe eat fish, and ...