Sephora started as a perfume shop in France and grew into a giant beauty chain over its 55-year history. Here's how Sephora ...

TRA’s Brand Trust Report (BTR) 2025 has placed Dell as India’s ‘most trusted brand’ for the sixth consecutive year. Apple ...

From discovery sets to flexible returns, niche names to premium designer perfumes - here's how to make sure you love your ...

Set to launch later this spring, Mathieu has created three new fragrances in collaboration a master French perfumer.

Brands provide a powerful source of value to companies, and currently, the value of brands, along with other intangible ...

T he former chairman of Hermès, Jean-Louis Dumas, used to say “the horse is the first client.” Horses were the French luxury ...

The M.S. Hershey Conservatory is the jewel in the garden’s crown, a glass palace housing tropical plants that would wither at ...

The moment you push your cart through the entrance of Family Thrift Center Outlet, you’re hit with that distinctive thrift ...

Want your hair to smell amazing all day? PureWow editors test the 13 best hair perfumes in the market, from Gisou to Rare ...

Thankfully, many of the best 2025 perfume trends have a long-lasting appeal that can supersede the virality of TikTok.

There's been a raft of announcements in recent months that mean higher bills for consumers - but something you may not have noticed is that many of the price increases will hit at once. On 1 April ...