YouTube is running ads on TikTok targeting the app’s content creators, an effort to lure these valuable users to the ...

Grammy-winning musician Charli XCX and lifestyle celebrity Martha Stewart paired up to do the popular TikTok trend “We Listen ...

Marketing and agency leaders break down the chaotic social media field and how it is impacting their Super Bowl plans.

The finalists for the 2025 TikTok Ad Awards have been revealed.The announcement:Twenty-eight of Australia’s most creative ...

Trump announces withdrawal from UN human rights body and halt to funding for Palestinian refugees CEO of Hop Wtr calls on ...

On Thursday, traffic coming from TikTok ads, tracked through e-commerce marketing platform MikMak, reached as high as 16%, ...

Companies that didn’t start in retail are now competing for shoppers’ attention and spend as they become retailers themselves ...

In the days before TikTok went dark, Instagram and Facebook released a flurry of new features and ran advertisements ...

In a TikTok video posted in early January, Gen Z artist Sujindah intones those words ― practically screams them ― at the ...

Social media and digital advertising dynamics are once again at a critical juncture. On January 19th, TikTok resumed service in the United States after a ...

With Super Bowl ad slots costing brands a cool $7m, the question isn’t just whether they’re worth it – it’s whether that money could score bigger wins elsewhere. Billion Dollar Boy’s Emily Brown ...

The first agency, which established its contingency plan in November last year and plans to implement it by the end of January, is advising brands to reinvest 80% of their TikTok ad budget, spanning ...