Today, the Chicago White Sox and Fanatics announced a landmark long-term partnership for the company to become the team’s official end-to-end, omnichannel retail partner. Beginning this season, ...

Following an historic losing season, the Sox are hoping to win fans back with experiences inside the stadium.

This year, White Sox fans will notice that new brand, Lucky’s, at a concessions stand at Section 154. Lucky’s features a logo featuring the beckoning cat, a symbol of luck with Japanese ...

At the top left corner alongside the MLB logo, the phrase Diversity, Equity & Inclusion sat in bold lettering. Next to it, a ...

Major League Baseball's City Connect uniforms, which launched in 2021, have done exactly that. Nike has worked with MLB teams ...

The trend of minor league teams adopting unique "alternate identities" for exclusive games or series is sweeping the nation.

In perhaps the most bizarre moment in franchise history, five-time Sox All-Star left-hander Chris Sale, vehemently protesting ...

Notes | The Rays were hoping Jimenez might provide a potent bat at DH, but Mead forced their hand with a hot bat in the ...