Having worked extensively in brand strategy, consumer engagement, and multicultural marketing, I’ve seen firsthand how trust ...

Authentic advocacy is everything, and generating it starts with internal operations and authentic brand building.

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture.

Sam Russo, Head of Industry at Pivotree & the Data Crew Chief shares why your personal brand matters in the 2025.

“Brand loyalty is becoming a bigger question mark as factors such as Elon Musk's increasing public involvement in government, ...

While beauty standards remain complex and culturally loaded, there is growing scientific support for the idea that consumers don’t just accept imperfection—they ...

We’ve got to get out our heads about personal branding and into our feelings to put people who matter to our leadership ...

More and more founders of consumer brands have strong analytical backgrounds, often in finance. Very few founders of consumer brands have a background in market research. High IQ and analytical ...

Poring over labels at Stop & Shop, Famous Footwear, and Etsy highlighted the ubiquity of the global supply chain — and the perils of imported goods becoming pawns in President Trump’s trade war.

Q2 2025 is a pressure cooker. Attention spans are shorter. Money is tighter. The market’s louder-but trust is harder to earn.

The latest launch from Prada Beauty is the Pradascope Lash Lifting & Lengthening Mascara, a favorite of brand face Sabrina ...