Branded is a weekly column devoted to the intersection of marketing, business, design, and culture.

The Tesla logo represents one of the world's most famous and potentially innovative brands – a company that's shifting its focus from electric cars to robots. But what's the history of the Tesla ...

As Tesla sees cratering sales, marketing experts say it could rebrand by learning from post-disaster airline companies.

Following its founding by engineers Martin Eberhard and Marc Tarpenning in 2003, Tesla became the world’s leading electric vehicle brand in less than a decade ... front of a glass building with the ...

But on a recent afternoon, a couple of men on bikes saw the Tesla logo on the front of my car and shouted, “Fuck you, Tesla guy” as I rolled by with the windows down. I bought my Tesla Model 3 in 2019 ...

Some Tesla owners have gone beyond removing logos, replacing them with emblems from different car brands. Schwartz said he would remove the logos for any Tesla owners who would like it done.

Mazda EZ-60, developed with Chinese automaker Changan, brings sharp looks and EV versatility as Mazda makes a serious push ...

brand experts told Business Insider that it may be a good idea for Tesla to change its name and logo to leave its past behind — a practice common to airlines after major disasters. "Tesla is ...

have dealt a series of blows to the brand. Charging stations have been set ablaze and dealership lots vandalized, with a growing number of Tesla owners feeling enough heat to sell. “I didn’t ...

Tesla Inc. told the court that Tesla Power was still selling e-scooters with the Tesla logo, despite agreeing ... electric scooters under the Tesla brand. It added, however, that 699 e-Ashwa ...