Branded is a weekly column devoted to the intersection of marketing, business, design, and culture.

Elon Musk often talks about living simply. He’s claimed to sell most of his real estate, sleep in a small prefab home, and ...

The obviously organized attacks on electric carmaker Tesla’s infrastructure and owners of Tesla cars by leftists apparently ...

The Department of Justice (DOJ) charged a self-professed “queer scientist” linked to the firebombing of a Tesla dealership ...

Earlier this month, the American Federation of Teachers president urged chief fiduciary officers to urgently review their Telsa holdings in pension funds. Now Canada’s largest federal public sector ...

Sales of second-hand Tesla models continue to soar despite frequent protests against the brand and its founder Elon Musk, ...

Perry’s car collection has been floating in the zeitgeist for years, but it's a custom Smart Fortwo hatch she used at a music ...

The range-extender EZ-60 has a 1.5-liter engine that charges a 31.7 kWh battery pack and could be even more popular than the ...

Could it be a more affordable Rivian alternative? The brand's second EV is ready for adventure with its Tesla-backed NACS ...

While some automakers are scaling back their EV footprints—or at least their future plans for electric vehicles— Subaru is ...

Free ginger shots from Erewhon, caviar tater tots and omakase from Nobu. Here's where to eat and drink Weekend 2 of Coachella ...