Patrón has long been a staple top-shelf tequila, but the storied brand's new El Cielo release is primed for nothing short of transcendence. Patrón El Cielo—which mean's "heaven" in Spanish ...

Patrón says all the tequila it has ever made since 1989 has been free of additives. The brand is now ready to get loud and talk about it. This week, Patrón is debuting a new additive-free ...

Patrón, a Bacardi-owned tequila brand, is making a loud, clear and billboard-sized statement. The tequila brand has today launched ‘100% Additive-Free Tequila,’ an integrated campaign ...