Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?

In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the ...

Roger Federer recently starred in a hilarious ad campaign alongside Sesame Street’s beloved red muppet, Elmo, for the Swiss ...

Super Bowl 60 predictions have already begun since the NFL released the official logo for the February 8, 2026 game.

Roger Federer is set to feature in a big-money primetime advert during Sunday’s Super Bowl between the Philadelphia Eagles ...

Roger Federer and Elmo from Sesame Street seem to disagree on the letters of the alphabet in a Super Bowl ad for ON running shoes.

Forget the small change for UFC and NFL: taxpayers hand billions of dollars to high-profile and elite sports and get no benefits whatsoever.

World No.13, Ben Shelton reacted to the latest brand endorsement video dropped by sportswear company ‘On’, featuring Roger Federer and Sesame Street character Elmo.

Kendrick Lamar filled his Super Bowl halftime show performance with symbolism and sneaky references for fans to unpack.

Kendrick Lamar's Super Bowl halftime show included several references and details, from digs at Drake to nods to his own ...