On December 1, the Bruins had their centennial game against the Montréal Canadiens to celebrate being in the NHL for 100 ...

The team said the name change decision came following five months of fan listening, research and consultation, and that ...

Say hello to ... Reál Chili FC. Pronounced “ray-al,” the team’s identity comes with a new, yet unlikely title sponsor in ...

Boston's NWSL team is not the first to have to change its name during the expansion process. Racing Louisville, which played their first NWSL season in 2021, initially introduced themselves as Proof ...

The Louisville Bats launched a new secondary logo last month ahead of the team's 25th season of baseball at Louisville ...

The new Boston franchise unveiled its name and branding in October, but pivoted after receiving criticism for the name and its publicity campaign.

Goodbye, BOS Nation FC. Hello, Boston Legacy FC. Five months after introducing a widely panned name and marketing slogan, the ...

The team was set to be named BOS Nation FC ... and proud to wear our colors and cheer our name for generations to come." The issue of trans inclusion in women's sports proved to be one of the ...

Whether it’s historical significance, intimidation factor, or just pure coolness, not all team names are created equal.

Eight years on, the French SailGP Team now look to sail the same vessel – with the same name – to success in ... nice to see this boat with new colors and with a reshape from SailGP ...

Few bands resonate with a team and a city the way the Dropkick Murphys ... These are really cool. The color scheme is great, ...

and proud to wear our colors and cheer our name for generations to come.” An unpopular name is just one challenge Boston’s NWSL team has faced en route to its 2026 debut. It’s also had ...