Harvard Business Review book dives into strategic genius of Taylor Swift
Kevin Evers documents how Taylor Swift kept rising to the top as she switched genres, bounced back from public cancellation and rerecorded her music.
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The Bookworm: Book Offers Insider's Look At Taylor Swift's 'Strategic Genius'
“There’s Nothing Like This: The Strategic Genius of Taylor Swift” by Kevin Evers; © 2025, Harvard Business Review. 279 pages.