IndyCar teams, fans have been waiting for meaningful change in sport's popularity. A new deal with Fox was promised to change ...

The kickoff to Super Bowl LX is nearly a year away, but NBCUniversal is already at work trying to tackle ad dollars for the glitzy sports event. NBCU has already indicated it will seek around $7 ...

Even with the onset of streaming, many advertising executives would argue there’s still no better way to sell a product than ...

He produced and directed major events like the Oscars, Emmys and Tonys, as well as Super Bowl halftime shows and Olympic ...

or those who took part in its last Super Bowl showing in 2022. TV networks typically give those past sponsors an exclusive window of time to sign up for a new ad deal before opening sales to a ...

Kanye West thinks three particular controversies stopped him from ever headlining the Super Bowl halftime show.

An award-winning director, he created ads for brands like Diet Pepsi (starring Michael J. Fox) by bringing a Hollywood ...

NBCU is believed to be nearing the end of its approach to so-called “incumbent” advertisers from its last Super Bowl showing in 2022. TV networks typically give those past sponsors an exclusive window ...

NBC will have the exclusive rights to Super Bowl LX in San Francisco on ... Add in music licensing ($1M-3M), and the cost of the ad's short window on television seems like petty change.

Peacock is developing a 'Clueless' TV show with Alicia Silverstone returning as Cher and original writer-director Amy Heckerling attached ...