Return Entertainment, a Finland-based developer of a cloud-native smart TV gaming platform, said its debut game, Rivals Arena, is now available for Fire TV in the United Kingdom. By bringing Rivals ...
TV News Check on MSN3h
Circana, Paramount & iSpot Announce ‘Largest Deployment Of Continuous CPG Measurement In TV Advertising’Circana LLC, Paramount and iSpot are collaborating to bring “always-on” sales and conversion measurement to consumer packaged goods (CPG) advertisers. Starting in Q2 2025, all CPG brands advertising ...
TV News Check on MSN5hOpinion
TV’S Measurement Conundrum: Are Broadcasters Getting Short-Changed On Audience Estimates?A recent project found a 60%-plus discrepancy between data from a major currency measurement company and an ACR-ad supported ...
Little wonder then that brands looking to cash in on the cricket fever are exploring influencer marketing as an alternative ...
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