Even when you’ve been tanning for years as I have, you can still end up with streaks, patches, or smudges, or you can come ...

Explore the societal pressures driving individuals to alter their skin tone through dangerous practices like bleaching and ...

Summer’s nearly here, and that means it’s time to break out the self-tanner (especially if you don’t naturally get a golden ...

Get ready to level up your look with easy, affordable beauty upgrades that will leave you glowing all summer long.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

In recent years, tanning lost some of its luster. But like red meat and low-rise jeans, tanning is back (or maybe it never ...

When I caught up with her, Vogue was full of tips, tricks and candid stories from her tanning life, which is perfect for ...

I always use the Fair to Medium shade, so I asked a friend of mine with a darker skin tone to test the Medium to Dark shade. She had never tried self-tanner, but she said she enjoyed using this one.

Meet the new generation of safe tanning oils, which give a gorgeous bronze while shielding your skin from sun damage.

Wait one hour for a sunkissed glow, leave on for three hours for a deep tanned look, or wash off after two for something in ...

For a tailored glow, these customisable bronzing drops are a must-have. Simply mix a few into your moisturiser, serum or ...