PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Amongst the sea of barely-there pinks and nudes, OPI's Mod About You offers a refreshing yet wearable alternative ...

Nail trends are ever-changing, and often the finishing touch to complete an outfit. Some may prefer bare nails, others ...

April is here and it's a great chance to pick out a new nail color. We asked an expert on what the biggest trending shades ...

Spring bag trends are all about wearable pieces of art. From boho to slouchy clutches, this season has it all.

Chrome nails took off in 2024 for their ability to instantly elevate a simple one-colour manicure. The shimmering effect is ...

A discreet way to tap into the ever-evolving French manicure trend, this reverse style keeps the design at the base of the ...

Secure with a no-wipe topcoat: Topcoats that require a wipe at the end create a higher risk of smearing the look underneath, ...

Pastels are a perennial favourite for spring nails. It signals the flowers finally beginning to bloom and the first of the ...

Amazon’s new “Haul” storefront launched recently as a hub for products under $20, and it’s a treasure trove of seasonal ...

After the revisited French manicure, chrome nails, and ultra-sober nude tones, a new trend is coming to your hands to ...

Luckily, there are plenty of new 2025 jeans trends worth getting excited about this szn. While we won't be parting with our ...