Simple yet effective, this ad is another prime example of subverting expectations. While typically sports branding ads sell ...

Little wonder then that brands looking to cash in on the cricket fever are exploring influencer marketing as an alternative ...

Jason Day was looking for a new identity with his clothing, having spent his entire career with two of the most famous ...

Tennis pro Daria Saville sounded off on the lack of brand opportunities as companies are more inclined to partner with wives ...

According to new West Virginia head coach Ross Hodge, the Flying WV logo, and the history that the basketball program has ...

Josh Line is used to being behind the scenes. As Yahoo’s new chief marketing officer, he needs to bring the company back into ...

Jason Day was looking for a new identity with his clothing, having spent his entire career with two of the most famous apparel brands in sport. He wanted something that would make him stand out on the ...

Sending children back to school in new sneakers, jeans and T-shirts is likely to cost U.S. families significantly more this ...

Jaguar Land Rover will pause shipments of its UK-made cars to the U.S. this month, while it figures out how to respond to ...

The Daily Press will be featuring a series of articles on local businesses, highlighting their history and what makes them ...