Southwest's new $35 bag fees violate core behavioral psychology principles, potentially costing more in customer loyalty than ...

May 28 is the day Southwest Airlines starts to charge for checked baggage. This represents a significant change for the ...

Southwest announced Tuesday it will start levying on its passengers a $35 fee for one checked bag, and $45 for a second.

Earlier this year, Southwest Airlines made the controversial decision to end its longstanding policy of allowing two free ...

And while extra fees will obviously generate the added revenue the airline desires, the bigger question is this: By grabbing ...

Southwest Airlines' CEO isn't shrinking away from the major changes the airline has made in recent months. He appears to be ...

Southwest Airlines ends its free checked bags policy starting May 29, implementing $35-45 fees while preserving perks for ...

Southwest’s most iconic perk end Tuesday. While it has received flak from customers, executives hope bag fees will shore up ...

Southwest Airlines​ recently announced it will start charging $35 for the first checked bag. Here's a breakdown of how much ...

Starting May 28, the airline will charge $35 for one checked bag and $45 for a second, according to a internal memo viewed by ...