A t the Bernstein 41st Annual Strategic Decisions Conference, Southwest Airlines CEO Bob Jordan outlined the extensive ...

Southwest's new $35 bag fees violate core behavioral psychology principles, potentially costing more in customer loyalty than ...

Southwest Airlines made the controversial decision to end its longstanding policy of allowing two free checked bags for each ...

Southwest Airlines has ended its decades-old “bags fly free” policy, where passengers were allowed two complimentary checked ...

Southwest Airlines Co.'s shift from low-cost roots risks long-term profitability amid stagnant air travel demand. Click for ...

What they're saying. As expected, Southwest passengers said they were not happy. "The fact that they sent out an email about ...

Southwest CEO Bob Jordan said changes like scrapping its signature policies of unassigned seating and "Two bags fly free" will make billions.

Southwest Airlines' CEO isn't shrinking away from the major changes the airline has made in recent months. He appears to be ...

Major U.S. airlines, including American Airlines, United, and Southwest, have issued a serious warning to travelers regarding ...

Southwest Airlines ends its free checked bags policy starting May 29, implementing $35-45 fees while preserving perks for ...

Southwest Airlines' CEO isn't shrinking away from the major changes the airline has made ... the rise in having to really push revenue production and then segmentation of the cabin.