South Carolina's legendary coach levels up the Highlighters' NIL partnership with OOFOS for the NCAA Tournament.

Dawn Staley signed a baby after South Carolina women's basketball clinched its spot in the Final Four of the women's NCAA ...

It doesn't always look pretty, but South Carolina continues to rack up the wins in March. It almost feels inevitable even ...

Explaining why South Carolina women’s basketball operates at a budget deficit, and what USC might do to offset those losses.

Following up on their new NIL roster additions ahead of the NCAA Tournament, Under Armour has signed a future college ...

South Carolina women's basketball coach Dawn Staley is normally asked by fans to take photos, or to sign a piece of Gamecocks merchandise. That wasn't the case on Sunday, however, after the ...

As USC’s women’s basketball team aims for its fourth national title, there are various activities surrounding the event fans ...

South Carolina and Duke met on March 30 to send the winner on to the Final Four. The Gamecocks are seeking their fifth ...

It does not account for future revenue such success might have on how much South Carolina earns from its next apparel deal. And it does not account for the tourism dollars that the Gamecocks ...

Dawn Staley and the No. 1 seed South Carolina Gamecocks are back in the Final Four after defeating No. 2 seed Duke Blue Devils 54-50 on Sunday.