UK news site the Sun ended 2024 by losing half of its audience, due in part to “algorithm changes at certain platforms,” ...

So far, 2025 has already been littered with posts questioning the value of investing in SEO in the new world of AI, where users can get direct answers to their questions. I want to offer a more ...

Google leads organic search with 94.8% traffic, but AI tools and smaller engines show growing competition. Google is still ...

An SEO posted details about a site audit in which he critiqued the use of a rel=canonical for controlling what pages are ...

In today’s competitive landscape, Managed Service Providers (MSPs) must leverage every available tool to stand out from the ...

Imagine you are about to open a coffee shop in the middle of the town in downtown Chicago Your prime spot great coffee and ...

EEAT is just one factor in optimizing for the search engines. To succeed online this year, focus on achieving EEAT while also ...

Yep, we are seeing more Google search ranking volatility mid-week. I posted the monthly Google webmaster report for February. Google Ads has a new quality update that accounts for user navigation ...

Businesses across all sizes—from multinational enterprises to agile startups—are turning to programmatic SEO (pSEO) to scale ...

Google added a new developer document and video explanation on how to use Google Analytics data and Google Search Console data together. One of the biggest confusions I see is when people try to ...

Is Google losing its grip on search? With the rise of AI tools like ChatGPT and shifts in user behavior, many have speculated that traditional search is on the decline. A new study from ...

SumFactors believes in using the power of data-driven decision making when developing a SEO strategy for their clients. A Decade of Innovat ...