As it celebrates its 165th birthday, Tag Heuer is overhauling its marketing to focus on brand over specific models to provide clarity about what the LVMH-owned watch brand represents.

Major brands bend to legal pressure, resuming ads on Musk's platform to avoid the "naughty list." Advertisers face a new reality as Musk's antitrust lawsuit against an ad coalition reshapes market ...

BYD launched Yangwang in early 2023, an ultra-luxury brand aimed at Ferrari, Mercedes-Benz, and other premium automakers. The brand’s first vehicle, the U8 off-road SUV, arrived in September ...

Marketing Edge, a leading marketing and advertising publication, named Polo the Luxury Brand of the Decade in acknowledgment of its long-standing presence and influence. For over three decades ...

“Big cities defined luxury. Then it got old.” This is one of the most surprising, and yet perhaps one of the most important, takeaways from Indian e-commerce platform Tata Cliq Luxury’s latest ...

The BMW 3 Series once topped the list of the world’s bestselling premium cars. Today, the sporty sedan finds itself on a less-desirable list: tariff victim. About a dozen foreign-made models ...

Picture: Getty Images During these rudderless in-between times, luxury brands’ collections typically are designed in-house by “the studio”, as a democratic collective or under a designated ...

While talk of quiet luxury has certainly gotten louder lately ... The star draped one of the brand’s striped sweaters over her shoulders for a much-discussed scene with Mindy Kaling, teaming ...

Balenciaga, founded by Spanish designer Cristóbal Balenciaga in 1917, has evolved into one of the most coveted luxury brands in the world. Under the direction of Demna Gvasalia, Balenciaga has ...

It’s a method that sees brands offer users two different versions of their website or app before getting them to select the best-performing one. Very few luxury businesses, though, apply testing ...