The modern arms race isn’t waged on the field alone; it plays out in boardrooms, ad campaigns, and multi-million-dollar ...

Red Bull KTM Factory Racing and Red Bull KTM Tech3 have revealed near-identical liveries for 2025, with all four machines ...

With just a year remaining before Formula 1 enters a new era of regulations, several manufacturers, including Red Bull, Aston Martin, and Audi, will be introducing in-house power units for the ...

PlanetF1.com revealed earlier this month that Red Bull’s three-year deal with Bybit – reported to be worth $150million when agreed ahead of the 2022 season – reached a natural conclusion at ...

Sergio Perez’s former performance engineer Richard Wood is to act as Liam Lawson’s race engineer at Red Bull for the F1 2025 season, PlanetF1.com understands. Lawson is gearing up for his ...

Red Bull has launched two new beverages in the United States, expanding its lineup with fresh and exciting options for energy drink enthusiasts. The new additions are The Pink Edition: Wild ...

Arch Manning is partnering with Red Bull. The energy drink brand announced an NIL deal with the Texas Longhorns quarterback on Instagram on Thursday, writing “target locked, wiiings secured @ ...

Red Bull senior advisor Helmut Marko has drawn a clear line on what Red Bull's new driver, Liam Lawson, is expected to do in his first year with the team. Marko pointed out Max Verstappen’s role ...

In a giant conference centre by Salzburg’s main airport, surrounded by Red Bull F1 cars, stunt planes and various other objects dedicated to speed, stunts and one of the most intense marketing ...

Jürgen Klopp started his new position as Red Bull's Head of Global Soccer, saying he was excited to be working in a multi-club, multi-sports setup for the first time and with a pledge to deliver ...