Selena Gomez has had plenty to celebrate lately. After getting engaged in late 2024, the 32-year-old got major nods during awards season, dropped a new makeup innovation, and released a No. 1 ...

Rare Beauty is shaking up the blush market once again with its new Soft Pinch Matte Bouncy Blush. Here's what we really think ...

Not me. So when I tried the Rare Beauty Soft Pinch Liquid Blush from Selena Gomez’s spring collection, I expected to find another basic blush formula that would fade from my cheeks after a ...

So when I heard Rare Beauty was launching a matte version ... this is a stark departure from the brand’s TikTok-viral Soft Pinch Liquid Blush, which is known for only taking one drop (and ...

The shades follow the typical Rare Beauty branding, with names like Hope (nude mauve), Grateful ... from other cheek products like the Soft Pinch Liquid Blush ($15-$25) or the Soft Pinch Luminous ...

One Cosmo editor says: “This is unlike any other body cream I have at home—and I have about 10—all thanks to the whipped, ...

Rare Beauty is seemingly capitalizing on that success with its latest launch. "Soft Pinch Liquid Blush, but make it contour," the brand's website says. It's made with a similar formula ...

With its viral Soft Pinch Liquid Blush recently crowned as Sephora's best-selling blush ever, Rare Beauty has become one of the biggest beauty brands of the decade. And it's showing no signs of ...