Rare Beauty is shaking up the blush market once again with its new Soft Pinch Matte Bouncy Blush. Here's what we really think ...

Selena Gomez has had plenty to celebrate lately. After getting engaged in late 2024, the 32-year-old got major nods during awards season, dropped a new makeup innovation, and released a No. 1 ...

It’s been four months since I first tried the Rare Beauty blush, and I can confidently say I now use it on the daily, while also forcing it upon any friend, family member, or complete stranger who ...

So when I heard Rare Beauty was launching a matte version ... this is a stark departure from the brand’s TikTok-viral Soft Pinch Liquid Blush, which is known for only taking one drop (and ...

The shades follow the typical Rare Beauty branding, with names like Hope (nude mauve), Grateful ... from other cheek products like the Soft Pinch Liquid Blush ($15-$25) or the Soft Pinch Luminous ...

One Cosmo editor says: “This is unlike any other body cream I have at home—and I have about 10—all thanks to the whipped, ...

With its viral Soft Pinch Liquid Blush recently crowned as Sephora's best-selling blush ever, Rare Beauty has become one of the biggest beauty brands of the decade. And it's showing no signs of ...

The actress and singer celebrated the launch of Rare ... addition to her Soft Pinch blush franchise (the original Soft Pinch Liquid Blush has become a viral TikTok beauty staple), the new matte ...