Woman by Ralph Lauren, Romance Collection, and Ralph Collection brand names; and men's fragrances under the Ralph's Club, Purple Label, Polo Blue, Polo Red, Polo Green, Polo Black, Polo 67 ...

Mirroring in real life the aspirational image his brand so vividly promotes, Ralph Lauren ... or New England blue bloods weekending in the country. Influenced by the style Lauren himself aspired ...

The collaboration, titled Patchwork Americana, features preppy classics with modern spins, and, of course, plenty of patches.

Shoppers have now turned to Ralph Lauren, which ranges from the top-end Purple Label to the premium Polo, as well as Coach, which is perceived as value for money, especially now that it is trendy.