Case in point? Plum eyeshadow is trending. According to a new report from Afterpay, searches for “plum eyeshadow” are spiking, with a 50% year-to-date rise, signaling a growing appetite for rich, ...

Ariana Grande is the master of holographic makeup. Grande, 31, showed off her iridescent eyeshadow via Instagram on Thursday, ...

Ava Phillippe is ready for spring. The model, 25, serves as a Vince Camuto global ambassador and attended the launch of the brand’s newest perfume Wednesday in a perfectly on-theme ensemble.

Taking to Instagram to reveal her latest cover shoot photos, Julia Fox is literally wearing nothing but diamonds... including ...

R.e.m. beauty's new reformulated eyeshadow collection is out now with sparkly and matte shades to choose from for $20 ...

In the clip, she held up her Starlet Liquid eyeshadow tube to the camera and showed how sparkly the purple shadow is, with a silvery blue reflection. She then applied the glossy precut to her ...

In terms of makeup, Julia sticks with cool tones (purple eyeshadow and a nude lip) to complement the diamonds, and wears her bleach blonde hair in pristine pin curls. All of this, combined with ...