The rooms, villas and poolside retreats ... With an infinity pool, private beach access and a lively social scene, The Standard Hua Hin blends easy going luxury with a playful energy.

which is centred on a "very photogenic" pool. However, there is one hotel, Jacobs says, that cannot be ignored: the Centara ...

Standard International has designed The Standard in Hua Hin, Thailand ... with 178 guest rooms and suites – as well as 21 pool villas and timeless design. This project has been longlisted ...