Philip Morris International is the world’s largest ... Among its reduced-risk products, PMI’s lead is greatest in heated tobacco. In 2024, its iQOS brand held a dominant 65% share of the ...

Tobacco seller Philip Morris International (PM) recently soared to new heights on the back of its blockbuster Q4 2024 ...

Overall, the quarter highlighted Philip Morris's strategic shift towards ... demonstrating the company's successful push in this area. Heated Tobacco Units (HTUs) shipments rose by 5.1%, and ...

The head of Philip Morris Korea cited scientific evidence on Wednesday in defense of the global tobacco company's ongoing efforts to shift from traditional cigarettes to electronic vaping products ...

However, Philip Morris’ strong pricing of cigarettes could offset the impact of volume decline. The tobacco company also plans to continue to roll out several new IQOS, a line of heated tobacco ...

Note: The data shows Philip Morris International's adjusted market share for heated tobacco units (HTUs). PMI says this is defined as the total in-market sales volume for PMI HTUs as a percentage ...

Global tobacco company Philip Morris International (NYSE:PM) reported fourth-quarter and full-year 2024 earnings on Thursday, ...