Philip Morris International began selling its IQOS heated tobacco device in Austin, Texas on Thursday for $60 a piece, an ...

while most tobacco companies currently face declining cigarette volumes and a lack of smoke-free market penetration, Philip Morris has bucked this trend with modest combustible volume gains and ...

Philip Morris now makes 40% of its revenue from next-gen, smoke-free products. Altria is seeing cigarette shipments rapidly decline, and is betting on Njoy to drive its growth in the future.

LONDON (Reuters) - Philip Morris International began selling its IQOS heated tobacco device in Austin, Texas on Thursday for $60 a piece, an executive told Reuters, kicking off efforts by the ...