U.S. sales volume of Coca-Cola branded sodas slid 14% between 2010 and 2023, according to the most recent annual data from ...

Pepsi is mounting an aggressive campaign to revive its struggling soda business as flagship cola sales fall behind Dr Pepper ...

and launched a new lemon-lime soda called Starry to compete with Coca-Cola’s Sprite and Keurig Dr Pepper’s 7UP. But its ad spending has continued to lag behind. In 2023, the Pepsi brand spent ...

Crafted by the VML Delhi team and directed by Kishore Iyyar, the film will be amplified across the IPL, television, and digital touchpoints ...

Last week, when Pepsi took a swipe at Coca-Cola’s half-time campaign with a cheeky frontpage ad while also bringing ... revived Campa Cola and its new energy drinks is pushing legacy players ...

New Delhi: Pepsi’s latest "Anytime" onslaught against rival Coca-Cola is increasingly turning ... Anytime,” the ad copy read. Snacking brand Britannia Good Day also hopped onto the “Anytime ...

“Compared to Pepsi and Coke, Campa is barely spending on advertising," the senior industry ... Reliance Consumer has been scaling up its supply, adding new bottling plants across the country.

Instagram will now support partnership ads, Facebook will soon test ads in the notifications tab and more ad updates from Meta.

Deliveroo has forged a partnership with retail media player SMG to grow its advertising offering with both fmcg and non-food ...

Pepsi will acquire the upstart prebiotic soda brand Poppi for nearly $2 billion. It may be a sign of the growing interest in the functional beverage market.