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A regularly updated list of brand activations, parties, experiential campaigns, and events happening around Big Game weekend.

With the 2025 Super Bowl in ... That's Pepsi money.’ It was bizarre.” “When you’re dealing with international superstars, finding one day that works for everybody can be one of the ...

That communal spirit made Pepsi’s inaugural Super Bowl Boil such a hit at Woldenberg ... Seeing what good food and drinks can do for the community, it’s been so great to be a part of ...

Wing, a drone delivery company and subsidiary of Google's parent company Alphabet, is giving football fans Pepsi and Doritos.

When it comes to Super Bowl advertising, PepsiCo wasn’t about to spend upward of $7 million to tout its eponymous cola or its popular sports drink that will already have real estate on both teams’ ...

I very rarely feel like I do a good job. I'm pretty hard on myself," Muniz tells PEOPLE about taking on the lead role in the ...

Ian Anderson casts a reflective eye over "all God's children" on The Tipu House, the latest single from Jethro Tull 's 's ...

Just ask Pepsi: The pop star has ... anticipated halftime show at the Super Bowl in February, and will lend her face to a limited-edition line of soda cans. But the buck doesn't stop there.

Super Bowl fans in Frisco can catch their own special deliveries from the air for the Sunday game. PepsiCo is teaming up with ...