Learn six AI search players to watch (Google AI Overviews, ChatGPT search, and beyond), how they source content, and what it ...

Traditional algorithm updates remain a reality, but our approach to handling them must evolve beyond reactive tactics. The ...

In today’s digital age, video content reigns supreme, with platforms like YouTube, TikTok, and Instagram fueling an ...

AI search engines cite third-party content the most ... often focuses on technical changes to owned content for AI search optimization, this research suggests a different approach may be more ...

How do zero-click searches change the game for marketers? Does appearing in a SERP have any benefit beyond driving traffic?

AI chatbots, like ChatGPT, Google Gemini and Microsoft Copilot, are now analyzing websites, extracting key details and ...

A study debunks the theory that Google ranks highly compressed content lower, emphasizing quality over compression concerns.

SEO ruled the internet for 25 years. But in 2024, AI marked the beginning of its retirement with AIO: Artificial Intelligence ...

SEO can give your real estate website a prime spot in search results, enabling your target audience to find you. If you are ...

Taz Patel joined Perplexity in December as head of advertising, just a few weeks after it began experimenting with ads on its ...

Working with enterprise and scale-up brands. In my last article, I dove into how generative engine optimization (GEO) is revolutionizing the search landscape. Now, let’s take it a step further ...