Following InfoSum deal, WPP says its alternative to ID-backed big data is complete
The holdco stands alone with its ‘data-connectivity’ approach, foregrounding privacy, safety and data diversity. With a new ...
Campaign Brief Asia16h
IAB HK Digital Awards 2024 celebrates Hong Kong’s best in digital marketing: DigiSalad and Bupa win top honours for AI-Powered campaign
The highly anticipated "IAB Hong Kong Digital Awards 2024" concluded successfully on 18 March at Hotel ICON, celebrating ...
ExchangeWire9h
Nexxen Addresses Advertising Fragmentation in German Market with Launch of TV Intelligence Solution
Nexxen, a global, unified advertising technology platform with deep expertise in data and advanced TV, today (April 8th, 2024 ...
Advertising groups crushed in Donald thump
Stock exchange listed global advertising groups have been caught as investors flee markets in the wake of an escalating trade war started by US president Donald Trump. Wall Street went on a wild ride ...
Omnicom Group Inc. stock underperforms Monday when compared to competitors
This was the stock's fifth consecutive day of losses.
AdExchanger5h
Acadia Acquires Crush, Merging Two Retail Media and Marketplace Agencies
The retail media agency consolidation trend is still going with the announcement on Tuesday that indie shop Acadia has acquired fellow ecommerce marketplace ad agency Crush. Terms of the deal were not ...
New 6-figure ad touts Trump policies that have key industry 'booming': 'You voted for it'
A conservative energy group has launched a new ad touting President Donald Trump's energy policies as part of a seven-figure ad campaign highlighting his agenda.
Radio & Television Business Report4h
Imagicomm Finds A Buyer For Remaining Properties
Imagicomm Communications confirmed it was selling all of the stations it acquired from Cox Media Group. The first deal involved Marquee Broadcasting. On April 2, Todd Parkin's Rincon Broadcasting ...